Los Angeles World Cup venue
CA8 Matches

Los Angeles

SoFi Stadium · Capacity: 70,240

5 Group Stage, 2 Round of 32, 1 Quarterfinal

8

Total Matches

70,240

Seat Capacity

4

Key Neighborhoods

5

Activation Opportunities

About Los Angeles

The USA's opening match is right here at SoFi Stadium on June 12 — and LA is going to lose its mind. Add Hollywood's celebrity culture, a massive Latino fanbase, perfect weather for outdoor activations, and one of the most tech-forward venues on the planet? This is brand activation paradise.

Key Highlights

  • USA's opening match
  • Entertainment capital
  • 8 total matches
  • Hosts a quarterfinal

Los Angeles Gallery

Los Angeles scene 1
Los Angeles scene 2
Los Angeles scene 3

Activation Opportunities

Hollywood Boulevard takeover with global media coverage

Santa Monica beach activations reaching 50K+ daily visitors

LA Live plaza events with built-in entertainment infrastructure

Inglewood corridor activations targeting matchday crowds

Influencer-driven content creation studios

Hotels & Accommodations

  • JW Marriott LA Live
  • SLS Beverly Hills
  • Shutters on the Beach (Santa Monica)
  • The Westin LAX
  • Hotel Figueroa

Local Info & Logistics

LA is massive — you can't just set up in one spot and call it a day. We run multi-location strategies hitting Hollywood, DTLA, the beach communities, and Inglewood around the stadium. The K Line metro gets fans to SoFi, but car culture still rules. Spanish-speaking staff is non-negotiable here.

Attractions & Points of Interest

SoFi Stadium district activations
LA Live / Staples Center area
Santa Monica Pier fan events
Hollywood Boulevard watch parties
Venice Beach boardwalk activations
Griffith Observatory viewing events
Brand activation at event

Let's Get Your Brand in Los Angeles

Our Los Angeles crew is locked in and ready to go. They know the neighborhoods, the venues, and exactly where fans will be. Let's build something incredible together.

Get a Quote for Los Angeles