Houston
NRG Stadium · Capacity: 72,220
5 Group Stage, 1 Round of 32, 1 Round of 16
7
Total Matches
72,220
Seat Capacity
4
Key Neighborhoods
5
Activation Opportunities
About Houston
Houston is hands-down the most diverse city in America — over 145 languages spoken here. The soccer-loving community is massive, the Latin American ties run deep, and NRG Stadium's campus gives you acres of activation space. Seven matches including a Round of 16 game means tons of opportunity.
Key Highlights
- Most diverse city in US
- Strong Latin American ties
- 7 total matches
- Major energy sector market
Houston Gallery
Activation Opportunities
Discovery Green outdoor fan festival (12 acres downtown)
NRG Park pre-game activation zone (150+ acres)
Galleria-area brand activations targeting international shoppers
George Bush Intercontinental Airport arrivals activations
Energy Corridor corporate hospitality events
Hotels & Accommodations
- Hilton Americas-Houston
- The Post Oak Hotel
- Hotel ZaZa Museum District
- Marriott Marquis Houston
- Hyatt Regency Houston
Local Info & Logistics
Houston sprawls, so a single-location strategy won't cut it. We set up across multiple neighborhoods to maximize reach. NRG Stadium is accessible via METRORail, which helps. Spanish is essential, but Vietnamese and Chinese capabilities are also really valuable given Houston's demographics.
Attractions & Points of Interest
Let's Get Your Brand in Houston
Our Houston crew is locked in and ready to go. They know the neighborhoods, the venues, and exactly where fans will be. Let's build something incredible together.
Get a Quote for Houston