Dallas World Cup venue
TX9 Matches

Dallas

AT&T Stadium · Capacity: 80,000

5 Group Stage, 2 Round of 32, 1 Round of 16, 1 Semifinal

9

Total Matches

80,000

Seat Capacity

4

Key Neighborhoods

5

Activation Opportunities

About Dallas

Nine matches. A semifinal. More games than any other US venue. Dallas isn't messing around. AT&T Stadium's 80,000 seats, that insane retractable roof, and the Arlington entertainment district mean your brand has enormous space to work with. Plus, the DFW corporate market brings serious sponsor dollars.

Key Highlights

  • Most matches of any US city (9)
  • Hosts a semifinal
  • 80,000 seat capacity
  • State-of-the-art venue

Dallas Gallery

Dallas scene 1
Dallas scene 2
Dallas scene 3

Activation Opportunities

Arlington entertainment district pre-game activations

Deep Ellum watch party partnerships (20+ venues)

Klyde Warren Park outdoor brand experiences

DFW Airport arrival activations targeting international fans

Texas-themed hospitality experiences

Hotels & Accommodations

  • The Adolphus Hotel
  • Omni Dallas Hotel
  • Live! by Loews (Arlington)
  • The Westin Dallas Downtown
  • Marriott Dallas/Fort Worth

Local Info & Logistics

Fair warning: it's HOT in Dallas in the summer. We're talking 95-100°F, so hydration stations and shade are a must for any outdoor activation. AT&T Stadium is in Arlington (between Dallas and Fort Worth) — no rail, so driving is the move. The DFW metro is the 4th largest in the US, so the audience is massive.

Attractions & Points of Interest

AT&T Stadium tours and fan experience
Dallas Cowboys headquarters / The Star
Reunion Tower observation deck
Deep Ellum entertainment district
Klyde Warren Park events
Dallas Arts District
Brand activation at event

Let's Get Your Brand in Dallas

Our Dallas crew is locked in and ready to go. They know the neighborhoods, the venues, and exactly where fans will be. Let's build something incredible together.

Get a Quote for Dallas