Dallas
AT&T Stadium · Capacity: 80,000
5 Group Stage, 2 Round of 32, 1 Round of 16, 1 Semifinal
9
Total Matches
80,000
Seat Capacity
4
Key Neighborhoods
5
Activation Opportunities
About Dallas
Nine matches. A semifinal. More games than any other US venue. Dallas isn't messing around. AT&T Stadium's 80,000 seats, that insane retractable roof, and the Arlington entertainment district mean your brand has enormous space to work with. Plus, the DFW corporate market brings serious sponsor dollars.
Key Highlights
- Most matches of any US city (9)
- Hosts a semifinal
- 80,000 seat capacity
- State-of-the-art venue
Dallas Gallery
Activation Opportunities
Arlington entertainment district pre-game activations
Deep Ellum watch party partnerships (20+ venues)
Klyde Warren Park outdoor brand experiences
DFW Airport arrival activations targeting international fans
Texas-themed hospitality experiences
Hotels & Accommodations
- The Adolphus Hotel
- Omni Dallas Hotel
- Live! by Loews (Arlington)
- The Westin Dallas Downtown
- Marriott Dallas/Fort Worth
Local Info & Logistics
Fair warning: it's HOT in Dallas in the summer. We're talking 95-100°F, so hydration stations and shade are a must for any outdoor activation. AT&T Stadium is in Arlington (between Dallas and Fort Worth) — no rail, so driving is the move. The DFW metro is the 4th largest in the US, so the audience is massive.
Attractions & Points of Interest

Let's Get Your Brand in Dallas
Our Dallas crew is locked in and ready to go. They know the neighborhoods, the venues, and exactly where fans will be. Let's build something incredible together.
Get a Quote for Dallas