Atlanta
Mercedes-Benz Stadium · Capacity: 71,000
5 Group Stage, 1 Round of 32, 1 Round of 16, 1 Semifinal
8
Total Matches
71,000
Seat Capacity
4
Key Neighborhoods
5
Activation Opportunities
About Atlanta
Eight matches and a semifinal at one of the coolest stadiums in the world. Mercedes-Benz Stadium's retractable roof is iconic, and Atlanta itself is a cultural powerhouse — music, food, film, and a thriving business scene. From Centennial Olympic Park (hello, 1996 legacy) to the BeltLine, there's incredible activation space everywhere.
Key Highlights
- Hosts a semifinal
- Iconic retractable roof
- 8 total matches
- Major cultural hub
Atlanta Gallery
Activation Opportunities
Centennial Olympic Park fan festival (legacy from 1996 Olympics)
BeltLine corridor activations reaching multiple neighborhoods
The Battery Atlanta (mixed-use entertainment district)
Hartsfield-Jackson Airport welcome activations (world's busiest airport)
Ponce City Market experiential pop-ups
Hotels & Accommodations
- Omni Hotel at CNN Center
- The Westin Peachtree Plaza
- W Atlanta - Midtown
- Four Seasons Atlanta
- Marriott Marquis Atlanta
Local Info & Logistics
MARTA rail gets you from the airport to downtown in 20 minutes, and the stadium is walkable from multiple stations — which is huge for fan flow. Atlanta's diverse population means multilingual staff really shine here. Heads up: summer heat and humidity are real, so factor in AC or shade for any outdoor activation.
Attractions & Points of Interest
Let's Get Your Brand in Atlanta
Our Atlanta crew is locked in and ready to go. They know the neighborhoods, the venues, and exactly where fans will be. Let's build something incredible together.
Get a Quote for Atlanta