World Cup 2026 Services
Look, the World Cup isn't just another event - it's THE event. And we've spent 15 years getting ready for exactly this. Here's everything we bring to the table.
Specialty Services
The World Cup demands more than just staffing - it needs specialized expertise. Here's how we go beyond the basics.
Hospitality & VIP
We'll make your VIP guests feel like royalty - corporate suite staffing, concierge teams, private event crews, and luxury transport coordination.
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Digital & Social Media
Your brand's World Cup moment happens in real time. We've got content creators, social media managers, and influencer teams ready to capture it all.
Learn More →Production & Technical
From stage builds to AV rigs to experiential booth construction - our production crews have built it all at events across the country.
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Logistics & Operations
Crowd flow, wayfinding, security support, credential management - we keep the chaos organized so you don't have to worry about a thing.
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International & Language
48 nations, millions of international visitors - we've got bilingual and multilingual staff who'll make every fan feel welcome.
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Merchandise & Retail
Pop-up shops, merch tents, product sampling, mobile retail - our trained retail teams know how to move product and create fans.
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Food & Beverage
Certified bartenders, experienced servers, beer garden crews, and catering staff who can handle the World Cup rush without breaking a sweat.
Learn More →Brands We've Activated For
Core Staffing Services
This is our bread and butter - the experienced staff and proven activations that have powered 500+ events nationwide. It's what we do best.
Brand Activations
Picture this: your brand front and center outside MetLife Stadium, fans streaming past by the thousands, everyone stopping to check out your interactive booth. That's what we do. We've built 500+ activations at events like F1, Super Bowl, and NBA All-Star - and now we're bringing that expertise to the World Cup.
- Stadium perimeter activations
- Interactive brand installations
- Product sampling & giveaways
- Pop-up brand experiences
- Photo opportunities & social media walls
- Branded content creation on-site
Promotional Staffing
Our people are the secret weapon. We've got a roster of 10,000+ trained brand ambassadors across all 11 host cities. They're bilingual, they're energetic, and they know how to turn a casual fan into a lifelong customer. We handle everything from recruiting to training to on-site management.
- Bilingual brand ambassadors (English/Spanish+)
- Promo models & spokesmodels
- Lead generation specialists
- Product demonstrators
- Costume & mascot performers
- Team leads & field managers
Street Teams
Before fans even get to the stadium, our street teams are there. We deploy high-energy crews across transit hubs, hotel corridors, and entertainment districts. Every team is GPS-tracked and data-driven, so you'll know exactly how many people they reached.
- Guerrilla marketing campaigns
- Flyer & sample distribution
- Mobile billboard teams
- Transit hub activations
- Hotel & nightlife district outreach
- GPS-tracked team deployment
Fan Zone Marketing
Here's a stat that'll blow your mind: for every fan inside the stadium, there are 10x more watching at bars, parks, and fan zones. That's where the real opportunity is. We help brands show up big in these spaces with everything from branded watch parties to sampling programs.
- Fan zone booth design & management
- Watch party activations
- Live entertainment coordination
- Branded game zones & competitions
- Food & beverage sampling programs
- Social media engagement campaigns
Need a Custom World Cup Package?
Every brand's different - and honestly, that's what makes this fun. Tell us what you're dreaming up and we'll figure out the best way to make it real.