Mercedes-Benz Stadium
Atlanta, GA · Capacity: 71,000
Stadium Details
Stadium
Mercedes-Benz Stadium
Capacity
71,000
City
Atlanta
Total Matches
8
Match Breakdown
5 Group Stage, 1 Round of 32, 1 Round of 16, 1 Semifinal
Venue Highlights
Eight matches and a semifinal at one of the coolest stadiums in the world. Mercedes-Benz Stadium's retractable roof is iconic, and Atlanta itself is a cultural powerhouse — music, food, film, and a thriving business scene. From Centennial Olympic Park (hello, 1996 legacy) to the BeltLine, there's incredible activation space everywhere.
- Hosts a semifinal
- Iconic retractable roof
- 8 total matches
- Major cultural hub
Stadium Area
Downtown / Centennial Olympic Park
The heart of Atlanta with CNN Center, Georgia Aquarium, and the stadium. Major tourist district.
Transportation & Access
Getting to Mercedes-Benz Stadium
MARTA rail gets you from the airport to downtown in 20 minutes, and the stadium is walkable from multiple stations — which is huge for fan flow. Atlanta's diverse population means multilingual staff really shine here. Heads up: summer heat and humidity are real, so factor in AC or shade for any outdoor activation.
Nearby Activation Areas
Plan Your Mercedes-Benz Stadium Activation
From the parking lot tailgates to the premium suites, our team knows Mercedes-Benz Stadium like the back of their hand. Let's create something fans won't forget.
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