Dallas World Cup venue
Venue

AT&T Stadium

Dallas, TX · Capacity: 80,000

Stadium Details

Stadium

AT&T Stadium

Capacity

80,000

City

Dallas

Total Matches

9

Match Breakdown

5 Group Stage, 2 Round of 32, 1 Round of 16, 1 Semifinal

Venue Highlights

Nine matches. A semifinal. More games than any other US venue. Dallas isn't messing around. AT&T Stadium's 80,000 seats, that insane retractable roof, and the Arlington entertainment district mean your brand has enormous space to work with. Plus, the DFW corporate market brings serious sponsor dollars.

  • Most matches of any US city (9)
  • Hosts a semifinal
  • 80,000 seat capacity
  • State-of-the-art venue

Stadium Area

Arlington Entertainment District

Directly surrounding AT&T Stadium with Six Flags, Globe Life Field, and massive parking areas.

Tailgate activationsFan zonesProduct samplingMobile units

Transportation & Access

Getting to AT&T Stadium

Fair warning: it's HOT in Dallas in the summer. We're talking 95-100°F, so hydration stations and shade are a must for any outdoor activation. AT&T Stadium is in Arlington (between Dallas and Fort Worth) — no rail, so driving is the move. The DFW metro is the 4th largest in the US, so the audience is massive.

Nearby Activation Areas

Arlington entertainment district pre-game activations
Deep Ellum watch party partnerships (20+ venues)
Klyde Warren Park outdoor brand experiences
DFW Airport arrival activations targeting international fans
Texas-themed hospitality experiences

Plan Your AT&T Stadium Activation

From the parking lot tailgates to the premium suites, our team knows AT&T Stadium like the back of their hand. Let's create something fans won't forget.

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