Houston World Cup venue
Venue

NRG Stadium

Houston, TX · Capacity: 72,220

Stadium Details

Stadium

NRG Stadium

Capacity

72,220

City

Houston

Total Matches

7

Match Breakdown

5 Group Stage, 1 Round of 32, 1 Round of 16

Venue Highlights

Houston is hands-down the most diverse city in America — over 145 languages spoken here. The soccer-loving community is massive, the Latin American ties run deep, and NRG Stadium's campus gives you acres of activation space. Seven matches including a Round of 16 game means tons of opportunity.

  • Most diverse city in US
  • Strong Latin American ties
  • 7 total matches
  • Major energy sector market

Stadium Area

NRG Park District

Stadium area with NRG Center and Astrodome. Massive parking lots ideal for fan zones.

Tailgate eventsFan zonesProduct samplingFood & beverage

Transportation & Access

Getting to NRG Stadium

Houston sprawls, so a single-location strategy won't cut it. We set up across multiple neighborhoods to maximize reach. NRG Stadium is accessible via METRORail, which helps. Spanish is essential, but Vietnamese and Chinese capabilities are also really valuable given Houston's demographics.

Nearby Activation Areas

Discovery Green outdoor fan festival (12 acres downtown)
NRG Park pre-game activation zone (150+ acres)
Galleria-area brand activations targeting international shoppers
George Bush Intercontinental Airport arrivals activations
Energy Corridor corporate hospitality events

Plan Your NRG Stadium Activation

From the parking lot tailgates to the premium suites, our team knows NRG Stadium like the back of their hand. Let's create something fans won't forget.

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